The use of strategic planning techniques in the United Kingdom (with L.A.Wills), Omega, vol.10, no.4, 1982, pp433-440
In this paper some of the techniques available for strategic planning are reviewed. Four techniques are presented, the experience curve, the growth-share matrix, the directional policy matrix and the PIMS program. The results of a survey into the use of these techniques in the United Kingdom are also presented.